Global Trader has embarked on a national campaign to educate South Africans about their finances. The campaign, entitled ‘What’s Stopping You’ (WSY), encourages individuals to place less trust in financial advisors and instead to focus on educating themselves to overcome their fears and take care of their own financial futures. The company has offered its services, through the WSY programme, to help to train up interested South Africans in alternative investment options, including trading. Global Trader has also challenged media and various celebrities to take up the challenge, with a R50 000 charity prize for the winner.